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March 2010
I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts. — Abraham Lincoln
Sponsored Link:
It's all about the facts...
There is an old saying in the retail ad business, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." If you sometimes feel like this, we might be able to help.
At Isthmus, we have just received the most recent research from
The Media Audit, a national research company that uses surveys to better understand media use and consumer habits. It reports the results to companies like Isthmus on a subscription basis.
We in turn provide that information to our clients to assist them in making quality choices when purchasing advertising. The survey includes virtually every type of media in the area including print, television, radio, web, outdoor, and more. This information can be combined in a variety of different reports.
Would you like to know how one media choice compares to another?
Want to know if the dollars you put into radio in comparison to television are well-spent?
Should you be on cable TV or in the newspaper?
We can provide research to answer those questions. What's more, with The Media Audit's Annual Buying Power report, we can tell you how many dollars are being spent on your product in Madison.
Want to know how much money women spend on shoes in Madison?
Want to know how much Madison spends on automobiles?
Want to know how much city folk spend on fine dining?
We can tell you all of this and much more. While it's all fun and interesting, what's most important is that it can help you make smart advertising decisions for your business. And while we wish that Isthmus would come out on top in every category, that's unrealistic. However, it is extremely impressive how strong we are in the marketplace.
So, want to check out your business via The Media Audit?
Contact me to schedule a 30-minute meeting to show you the results. No pressure, and no commitment required. You don't even have to sign anything! It's purely informational. You can use this information to confirm your beliefs about your business, and maybe find out something you don't know! Maybe some new advertising options will find their way into your future marketing plans. Email me, Colin Murray, or call 608.251.5627 ext. 186, to set up a meeting.
ComScore releases review of the digital landscape
ComScore, Inc. recently released The comScore 2009 U.S. Digital Year in Review, which recaps key trends in digital media landscape in the United States, including search, online advertising, mobile advertising, online video, and e-commerce, with an emphasis on how marketers can capitalize on these trends in 2010. Click here to download the complimentary report.
Show your green stuff — live
Special events are part of the Isthmus Advertising toolbox. Just like the other marketing opps we offer, we bring the audience, you bring your message. Next up is Isthmus Green Day on Saturday, Apr. 17. We still have space available: Madison's favorite eco-friendly expo celebrates its third year on Saturday, April 17 at Monona Terrace. On display are the latest trends, products and issues relevant to the environment and how we live. Featuring more than 100 exhibitors, visitors enjoy informative speakers and interactive demonstrations throughout the day. We've got some great speakers and activities lined up including an Isthmus Green Day Wedding! YOU can become a sponsor or exhibitor by contacting Rachel Tatge: Call 608.251.5627 or email rtatge@isthmus.com.
Upcoming Special Sections
Wisconsin Film Festival Guide: Publishes March 19. Reserve space by March 3.
Isthmus Abode: Publishes March 26. Reserve space by March 10.
Kids & Parents: Publishes April 2. Reserve space by March 26.
Isthmus Green Day Guide: Publishes April 16. Reserve space by March 31.
Isthmus Dining Magazine: Publishes April 23. Reserve space by March 17.
Health*Beauty*Fitness: Publishes April 23. Reserve space by April 16.
Kids & Parents: Publishes May 7. Reserve space by April 30.
Isthmus Summertimes: Publishes May 28. Reserve space by May 12.
In addition, the Candidates' Answers Voter Guide, prepared by the League of Women Voters of Dane County, prints in the March 26 edition of Isthmus. The general election takes place Tuesday, April 6.
Jacqui’s Sales Tip of the Month
I'm always excited to hear about and witness business owners stepping up and taking action to move their enterprises forward. They are investing in training and tools, and new marketing initiatives that they hope and believe will improve their sales and profits in the months ahead.
Action is important. The economy won't improve if we just sit on our hands and wait. It takes each and every one of us to find the courage and energy to try a little harder; take slightly bigger risks; trust our instincts; inspire our teams and colleagues; reach out to our customers; and to connect meaningfully with the wider community we serve.
If we do these things every day with purpose and commitment, we will all win, and the recession will disappear into history, something for future generations of business leaders to study.
Think about the practical ways you can raise your game to help drive business to your company, and to help drive the wider economy. Then ask your colleagues, your team and your supervisor to help you!
Jacqui Sakowski a Madison sales coach, trainer and president of Sakowski Consulting, LLC. She brings more than 25 years of international sales and sales management guidance to companies across the United States. Jacqui also writes a monthly column in Capitol Region Business Journal. If you have a question you’re burning for an answer to, send it to Jacqui at Jacqui@sakowskiconsulting.com, 608.218.9003.
Get to know the staff at Isthmus: Peggy Elath
 Peggy Elath is the newest addition to the Isthmus Advertising staff. She brings more than 15 years of local media sales experience with her to her new job.
Peggy describes Isthmus as wonderful and unique. She loves working for a locally owned and independent company. Peggy enjoys the client contact and working hard to help her clients the get the best results for their investment.
When she's not at work at Isthmus, Peggy enjoys spending time with her dogs and on her boat in Lake Mendota. If she and her boat happened to be stranded in the ocean, she would want to be joined by Itzhak Perlman. "Not only can he play violin beautifully, but he is also an amazing chef with an incredible personality," she says.
"Isthmus attracts educated readers"
Isthmus Testimonials
"Isthmus attracts exactly the kind of educated, curious, culturally aware readers we are trying to reach for our programs. As a nonprofit, we have to be careful with our advertising dollars, and we find that they are best spent with Isthmus." — Joan Fischer, Director of Programs, Wisconsin Academy of Sciences, Arts & Letters
Isthmus Advertising contact information
Business model innovation: Beyond Price
Sponsored Links
It's getting much harder to manage daily business and focus on the longer term.
For a short, vital time-out to think strategically and unearth previously hidden growth opportunities,
visit the weekly Business Model Innovation Blog by Kay Plantes. Bookmark it today!
To learn more about winning strategies, get yourself a copy of Kay's book Beyond Price: Differentiate Your Company in Ways that Really Matter (Greenleaf Book Group, 2009)
Go greener: Paperless billing is available
When you advertise in any Isthmus product, we can bill you electronically.
Simply email Administrative Assistant Carla Dawkins or Office Manager Julie Butler, and let them know you'd like to switch. Your invoices will come by email instead of on paper. Ask Carla or Julie for more information.
Did you know? 36% of the adults in Dane County read Isthmus in print or online.
The Media Audit : Madison WI : 2009
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Email marketing packs a punch
Isthmus email newsletters are reaching a wider audience every day. Have you signed up for more than one? Not only do we provide Isthmus Advertising News, specifically for our Isthmus|The Daily Page advertisers, but we currently publish two others weekly:
Isthmus On Tap: Every Thursday, Isthmus Promotions offers the latest event news, local happenings, ticket giveaways, and more, along with links to top Isthmus stories.
Isthmus Movie Times: From the multiplex to the obscure, get the comprehensive movie times for the Madison metro area, in your inbox every Friday.
Isthmus Marketplace: Sign up to get hot tips on super sales and specials from Madison-area retailers.
To sign up for the newsletters of your choice, CLICK HERE.
More special offers
Sponsored Links
Realtors! Sell your listings with free online classifieds at TheDailyPage.com. Click here to find out more. Plus, run your ad in print in Isthmus for just $10. That includes 20 words and one color photo. (Other options available.) Contact your Isthmus sales representative or me for more information. Email me, Colin Murray, or call 608.251.5627 ext. 186.
Isthmus Marketplace is online at TheDailyPage.com. CHECK IT OUT. Isthmus Marketplace is a searchable online list of businesses and organizations serving our community. There's more than 1,000 listed so far, and we're adding more every day! You can get YOUR business listed, for FREE! CLICK HERE to sign up your business today.
Run your classified ad on TheDailyPage.com for FREE! You don't have to turn to an out-of-town service to sell your goods and services, or find a new employee, or promote an upcoming event. You can do it locally at TheDailyPage.com. CLICK HERE to explore Isthmus Classifieds online.
Did you notice the ad at the top of this newsletter? You can get your message to more than 7,000 businesses monthly, just like that. Drop us a note and we will make it happen. Email me, Colin Murray, or call 608.251.5627 ext. 186, for more details.
Thanks for reading!
This newsletter is specifically devoted to Isthmus advertisers and supporters, designed to provide quick information about advertising opportunities available with Isthmus newsweekly, TheDailyPage.com and various other Isthmus products that are continually being developed.
If you would like someone else to receive this newsletter, please follow the link at the bottom of this email. If you are not interested in receiving this newsletter, you can change your subscription at any time by following the link at the bottom of this email.
Your comments are always encouraged. You can contact me directly by phone at 608.251.5627 ext. 186, or by email at cmurray@isthmus.com.
Colin Murray
Sales Manager, Isthmus
Email:
cmurray@isthmus.com
608-251-5627 ext 186 (phone)
608-251-2165 (fax)
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