As far as intrusive ads go, this one is not very. Clicking the close button makes it shrink back to normal and since it's nut running exclusively, reloading the page works pretty well, too.
I'm told it's unwise to turn down money in the "current economy." We've said no to quite a few intrusive ads. This one has a lot going for it: It's local, the close button is easy to spot and responsive, it doesn't cover up too much.