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Post-It Guidelines
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GUIDELINES FOR OTHER AVAILABLE ISTHMUS PRODUCTS
INSERTS
Isthmus connects you with customers and saves you money by delivering your preprinted inserts. Each week, we place Isthmus in more than 600 locations all over Madison and around Dane County. Our 150,000 readers are a selective bunch. They choose to pick us up. Your business can pick up at the same time.
- Pre-printed advertising inserts are a great way to expand your reach in specific areas or to penetrate the whole city, targeting your campaign to reach different areas at different time.
- Isthmus inserts offer tremendous savings over direct mail postage cost.
- Each week, we place Isthmus in more than 600 locations in the Madison Metro area.
Let us show you the options and you can look forward to the response.
PRICES, SIZE & QUANTITY
- The minimum insertion is 10,000 units. Inserts may be no larger than 10" x 11.125". Minimum size is 5.5" x 8.5".
- Single-page inserts must be 60# stock minimum.
- An insert can be included in the full press run or in targeted areas. Please confirm your target locations with Isthmus.
- There is a $5/M surcharge for non-sequential or single-location selection within routes.
- Insertions are not available on certain dates. Please check with Isthmus for confirmation.
- For rate information, please CLICK HERE to email the Advertising Coordinator. Please provide your name, phone number and business name.
RESERVATIONS & SCHEDULING
- Isthmus requires a sample of every pre-printed insert for format approval prior to scheduling confirmation.
- Isthmus requires an insertion order for each scheduled insert. Insertion orders are due by 5 pm Monday, 16 days before
the insert is to run. Distribution is on Thursdays.
PACKAGING, SHIPPING & LABELING
- Pre-printed inserts should NOT be tied or shrink-wrapped. They should be brick-stacked on skids in uniformly jogged
turns of no less than six inches, or boxed, with each box weighing no more than 50 pounds. Boxes should be numbered
"1 of 5," "2 of 5," etc.
- Your pre-printed inserts should be clearly labeled "for Isthmus" with the account name, quantity and insertion date.
- Your pre-printed inserts must arrive 10 days prior to the insertion date, shipped to the Milwaukee Journal Sentinel.
Hansen Storage Facility
4101 W. Burnham St., Unit B
Milwaukee, WI 53215
Receiving hours: Monday-Friday, 6 am-4:30 pm
Receiving phone: 1 (414) 223-5340
PUT YOUR AD ON THE COVER OF ISTHMUS!
Readers can't miss seeing a Post-It® Note on the front cover of Isthmus, obviously it's our most visible page!
The familiar shape and colors of a Post-It® Note calls for attention it's interactive readers can pull your advertisement right off the
paper, and tack it up in a convenient place for easy reference.
IT'S FRONT PAGE NEWS!
Your Post-It® Note on the cover of Isthmus will get consumers involved they'll read it and respond to your message.
Costs are per thousand, printed on one side, and include all production and insertion charges. Minimum 30,000, maximum single insertion is 64,000. Larger quantities, for multiple issue insertion, can be quoted separately. Space reservations are due 28 days in advance of
insertion date. Final copy is due 21 days in advance. Your Post-It® Note can be designed by our award-winning
Isthmus art department at no additional charge. Just ask your advertising representative for
details. For rate information, please CLICK HERE to email the Advertising Coordinator. Please provide your name, phone number and business name. Distribution details are listed below. Custom distribution available for an additional 15%.
AVAILABLE ISTHMUS DISTRIBUTION ROUTES
ROUTE & QUANTITY
MADISON WEST: 30,900
DOWNTOWN/NEAR WEST: 30,000
EAST/DOWNTOWN: 31,300
EAST/DOWNTOWN/CAMPUS: 35,600
FULL DISTRIBUTION: 64,000
We're putting Isthmus content on cell phones, including our popular Guide, Movies and Eats listings. You can be there too - with a simple mini-tile
and text ad, reach Isthmus readers on the go...
Just $200 for 4 weeks.
For more information, please contact Craig Cady at 608-251-5627 or ccady@isthmus.com.
Isthmus currently offers advertising opportunities in three of our email newsletters: Isthmus On Tap, Isthmus Advertising News and Isthmus Marketplace. Leaderboard, skyscraper and rectangle banner sizes are available on each.
For more information, including our rates, please contact your sales representative or Craig Cady at 608-251-5627 or ccady@isthmus.com.
ISTHMUS ON TAP
Reach 5,000 people who want to know what's going on in Madison! Isthmus On Tap is an email newsletter sent every Thursday to consumers who have opted to receive e-news from Isthmus. It contains information on what's in Isthmus that week, in addition to Isthmus Critics' Choices for the best events happening around Madison that weekend. Recipients can also enter our many ticket giveaways.
ISTHMUS ADVERTISING NEWS
Looking for a new B2B advertising opportunity? Reach over 8,500 Isthmus advertisers in the monthly Isthmus Advertising News email newsletter. This newsletter contains information on new promotional opportunities with Isthmus, in addition to business advice from contributing consultants.
ISTHMUS MARKETPLACE
You already know Isthmus readers are active, influential and interested in investing their buying power in the local business community. They just need the information, from you! Here's an opportunity to dip into a new media outlet, and expand your exposure for the specials you offer that bring customers through your doors.
For just $15, you can list your sales, specials, discounts and more in our Isthmus Marketplace email alerts. These simple, text-based newsletters are a quick digest of timely specials and exclusive deals. We email it to Isthmus readers - your customers - who have asked specifically for this kind of information.
Your ad will include your unique special offer -percentage discounts and price points get the most response - and a link to your location information and map listing at Isthmus Marketplace online. Add a small logo or picture for just $10 more. We will help you craft an easy-to-read, targeted message, featuring your discount offer. Give us that short description and we will make it work!
Right now, we'll be sending this email once a month. We plan to increase frequency based on demand.
Isthmus Marketplace is a searchable online list of businesses and organizations serving our community. The list is sorted in categories, and tagged with search-friendly keywords. Isthmus advertisers will automatically be a part of it, but you can also
sign your business up to get a free listing. Your listing includes your name, address, phone, ad and web link. Upgrades are available at a low, annual fee to help your business stand out from the pack.
For more information, please contact Craig Cady at 608-251-5627 or ccady@isthmus.com.
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